The Threat of the Fake Social Media Epidemic
total Twitter users
of all Twitter accounts are bots
fake accounts created each week
of people are concerned about fake news on social media sites
Social Media Isn't Going Anywhere
In light of the sheer number of people who currently use social media, companies would have to waste countless hours of manpower in order to manually sort the real accounts from the fake. Thankfully, there’s a much smarter way to combat the army of bots and fake accounts that threaten to undermine consumer welfare and business outreach on social media.
State-of-the-Art Product Suite
The secret rests in a crucial shift of overall focus. Rather than targeting each fake account individually, Lenza gives its clients a tremendous competitive advantage by going after the source of these fake accounts. While blocking or eliminating individual fake accounts can be helpful, it is just too easy for dishonorable people and organizations to replace these fake accounts with more…and more and more!
By attacking the problem at its source, Lenza can not only expose and neutralize existing fake accounts but also stop new ones before they start.
Social Integrity for Big and Small
When you adjust your final tabulations to eliminate all fake accounts, how many social media followers does your company actually have? Lenza can answer this question for you and put a definitive end to the artificially-inflated social media outreach figures that lead to wasted marketing efforts and increased ad spend. In short, Lenza will set your mind at ease with the knowledge that all company social media contacts are real, living human beings with the potential to become real, living customers. It can also protect the credibility of your business from bots that might otherwise link your official social media pages to problematic comments and malicious propaganda.